Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package over the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has additionally been a key player in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992 online sports.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have an exclusive sports channel initially. Sports programs were broadcast occasionally from this channel but instead of introducing a sports channel of their own, Sky Television chose to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports soon developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, it was the 2nd channel in the Sky system which was encrypted through the Video Crypt system. Even though Sky Sports began by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most favored sports channel following the acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also manages Sky Sports news, the 24 hour sports news channel which was launched in 1998. The look of this news channel was revamped during 2007. This was just in time with the football season. Though the main structure of presentation was preserved, the color displays on the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format continued to be at the 4:3 and did not get up-graded on the Widescreen 16:9 formats extra resources.
Till date Sky Sports is associated more with football than with any other sports. It’s perhaps because of this reason that this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.